What Publishers Are Talking About At Advertising Week
Like many events in the ad business, the conversations that happen offstage at Advertising Week can be even more impactful than those that take place in the various venues across New York.
Onstage, you’ll find big-name speakers such as Tim Armstrong of AOL and Sir Martin Sorrell of WPP, but behind the scenes, publishers will be talking about the topics that matter most to them.
With advertisers increasingly concerned around viewability and fraud, publishers are more focused than ever on data quality. And as that conversation about data quality inevitably shifts to location data, publishers are eager to find ways to help brands seize the enormous potential of location-based targeting.
At the same time, I predict mobile will dominate many conversations as publishers grapple with the challenge of identifying the best creative formats for mobile.