Addendum to Digital Measurement Guidelines Now Available for Review NEW YORK – July 1, 2015 – Today, the Media Rating Council (MRC) announced that the Invalid Traffic Detection and Filtration Guidelines Addendum is now available for public review and … Continued
Today’s expiration of the gating period advised by the Media Rating Council (MRC) means the digital media industry has a green light to transact based on the Viewable Impression Guidelines for video advertising. When the Viewable Impression Guidelines advisory lift … Continued
Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference June 12, 2014 – New York – Continuing its campaign to educate the industry about the … Continued
Today MRC issued a status update on the adoption of MRC’s viewable impression reconciliation guidance. After lifting its viewable impression advisory on March 31, 2014, MRC spelled out certain steps to be followed by MRC-accredited viewable impression measurers in order … Continued
Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 March 31, 2014 – New York – The Media Rating Council (MRC) announced today that it has lifted … Continued
