Google is giving publishers 100% viewable option

Dive Brief:

  • Viewability is an issue for digital marketers, and Google is meeting that challenge head on with a new DoubleClick product called vCPM. And the “v,” it stands for 100% viewable.
  • The 100% viewable ads however do come at a price – a 30% premium.
  • At the same time this option covers the three main concerns that advertisers have on digital ads.

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