It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a “mobile viewable” impression, but the ripple effects are already visible. Just days after Millennial Media, a mobile programmatic exchange, announced it would … Continued
Today’s expiration of the gating period advised by the Media Rating Council (MRC) means the digital media industry has a green light to transact based on the Viewable Impression Guidelines for video advertising. When the Viewable Impression Guidelines advisory lift … Continued
Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference June 12, 2014 – New York – Continuing its campaign to educate the industry about the … Continued
The days when marketers have to buy online display ads with no way of telling if they could actually be seen may be about to end. The online ad industry is embracing new metrics designed to help marketers purchase only … Continued
