• Getting Clear On Viewability

    By Sherrill Mane The IAB hosts a Making Measurement Make Sense (3MS) educational forum once a month in order to foster knowledge-sharing about measurement change and support the implementation of viewability.  These sessions have been well attended and have helped … Continued

    August 7, 2014

  • “Viewability” Comes to Video Ads

    When it comes to buying banner ads on websites, marketers are increasingly opting to pay only for ads it’s possible for users to see. Now that option is coming to online video ads, too. The Media Rating Council — the industry association … Continued

    June 30, 2014

  • MediaPost Publications 3MS Launches New Viewability Campaign

    The coalition behind Making Measurement Make Sense (3MS) launched a new offensive today in its bid to spread the word within the industry about viewability standards for digital advertising and to persuade the industry to embrace proposed standards. The group—comprised … Continued

    June 12, 2014

  • Omnicom’s Annalect Unveils New Verification Program

    Viewability is an ongoing industry issue with numerous studies, suggesting that 50% (or less) of online ads are actually viewable. The company believes that viewability verification would help its advertising clients improve planning and make better buying decisions and perhaps … Continued

    June 6, 2014

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