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Turning the Page from Viewability: What’s Coming Next
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
September 20, 2016
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MRC Issues Mobile Viewable Advertising Impression Measurement Guidelines for Public Comment Period
Draft Version Outlines Proposed Rules for Mobile Viewability Measurement; Available for 30-Day Review NEW YORK, April 1, 2016 /PRNewswire/ — Today, the Media Rating Council (MRC) announced that a draft version of the Mobile Viewable Advertising Impression Guidelines is now … Continued
April 1, 2016
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Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions – WSJ
Some advertisers are increasingly willing to provide people with incentives–such as game credits or reward points–in exchange for viewing their digital ads. Now, some Web publishers — including well-known brands — are also employing this sort of tactic, as they … Continued
February 26, 2016
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Press Release: Media Rating Council Updates Viewable Ad Impression Measurement Guidelines
Results of Reconciliation Studies Integrated into Version 2.0 to Reduce Discrepancies in Reporting NEW YORK – Aug. 18, 2015 — The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified … Continued
August 18, 2015
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FAQ: Update on Desktop Viewable Impression Reconciliation Guidance
1. What is the reconciliation? Why is it important? The Media Rating Council (MRC), in its ongoing effort to identify and address any remaining systemic issues that cause discrepancies in the desktop viewable impression measurements among MRC-accredited viewability measurement providers, … Continued
July 8, 2015
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Press Release: Media Rating Council Announces Summary of Results of Phase 3 of Viewable Impression Reconciliation Testing
Testing Aimed to Identify and Reduce Discrepancies among Vendor Measurements NEW YORK – July 8, 2015 – The Media Rating Council (MRC) recently completed its third phase of reconciliation testing aimed at aligning the results of MRC accredited measurement … Continued
July 8, 2015
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FAQs: Invalid Traffic Detection and Filtration Guidelines
1. What are the Invalid Traffic Detection (IVT) and Filtration Guidelines? The guidelines are a set of standards that measurers will adhere to in order to minimize the likelihood that invalid traffic will be included in reported measurements in today’s … Continued
July 1, 2015
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Press Release: Media Rating Council Issues Invalid Traffic Detection and Filtration Guidelines for Public Comment Period
Addendum to Digital Measurement Guidelines Now Available for Review NEW YORK – July 1, 2015 – Today, the Media Rating Council (MRC) announced that the Invalid Traffic Detection and Filtration Guidelines Addendum is now available for public review and … Continued
July 1, 2015
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‘Mobile Viewability’ Picks Up Steam Following MRC’s Interim Guidance
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a “mobile viewable” impression, but the ripple effects are already visible. Just days after Millennial Media, a mobile programmatic exchange, announced it would … Continued
May 15, 2015
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Viewability Implementation: Background and Checklist of Key Considerations
On October 16, 2014, the MRC issued Viewability Implementation Guidelines of consideration for entering an agreement involving viewable impressions. The ongoing refinement of these guidelines will allow practitioners to expand their scope, incorporate new learnings and improvements that can enhance … Continued
October 16, 2014