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MRC Issues Mobile Viewable Advertising Impression Measurement Guidelines for Public Comment Period

Draft Version Outlines Proposed Rules for Mobile Viewability Measurement; Available for 30-Day Review NEW YORK, April 1, 2016 /PRNewswire/ — Today, the Media Rating Council (MRC) announced that a draft version of the Mobile Viewable Advertising Impression Guidelines is now … Continued

April 1, 2016

Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions – WSJ

Some advertisers are increasingly willing to provide people with incentives–such as game credits or reward points–in exchange for viewing their digital ads. Now, some Web publishers — including well-known brands — are also employing this sort of tactic, as they … Continued

February 26, 2016

Press Release: Media Rating Council Updates Viewable Ad Impression Measurement Guidelines

Results of Reconciliation Studies Integrated into Version 2.0 to Reduce Discrepancies in Reporting NEW YORK – Aug. 18, 2015 — The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified … Continued

August 18, 2015

FAQ: Update on Desktop Viewable Impression Reconciliation Guidance

1. What is the reconciliation? Why is it important? The Media Rating Council (MRC), in its ongoing effort to identify and address any remaining systemic issues that cause discrepancies in the desktop viewable impression measurements among MRC-accredited viewability measurement providers, … Continued

July 8, 2015

Press Release: Media Rating Council Announces Summary of Results of Phase 3 of Viewable Impression Reconciliation Testing

Testing Aimed to Identify and Reduce Discrepancies among Vendor Measurements NEW YORK – July 8, 2015 – The Media Rating Council (MRC) recently completed its third phase of reconciliation testing aimed at aligning the results of MRC accredited measurement … Continued

July 8, 2015

FAQs: Invalid Traffic Detection and Filtration Guidelines

1. What are the Invalid Traffic Detection (IVT) and Filtration Guidelines? The guidelines are a set of standards that measurers will adhere to in order to minimize the likelihood that invalid traffic will be included in reported measurements in today’s … Continued

July 1, 2015

Press Release: Media Rating Council Issues Invalid Traffic Detection and Filtration Guidelines for Public Comment Period

Addendum to Digital Measurement Guidelines Now Available for Review NEW YORK – July 1, 2015 – Today, the Media Rating Council (MRC) announced that the Invalid Traffic Detection and Filtration Guidelines Addendum is now available for public review and … Continued

July 1, 2015

‘Mobile Viewability’ Picks Up Steam Following MRC’s Interim Guidance

It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a “mobile viewable” impression, but the ripple effects are already visible. Just days after Millennial Media, a mobile programmatic exchange, announced it would … Continued

May 15, 2015

Viewability Implementation: Background and Checklist of Key Considerations

On October 16, 2014, the MRC issued Viewability Implementation Guidelines of consideration for entering an agreement involving viewable impressions. The ongoing refinement of these guidelines will allow practitioners to expand their scope, incorporate new learnings and improvements that can enhance … Continued

October 16, 2014

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