• Podcast: Who Measures The Measurers?

    Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the initial shock of learning TV quiz shows had … Continued

    August 29, 2018

  • What Counts as a Video View on Social Media?

    We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media Rating Council (MRC) viewability … Continued

    August 6, 2018

  • MRC Issues Draft Ad Verification Guideline Supplement

    In New York, the Media Rating Council (MRC) has issued a draft version of a supplement to its existing Guidelines for Brand Safety Ad Verification, specifically designed to address concerns around user-generated content (UGC). Developed in collaboration with ad bodies … Continued

    July 11, 2018

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