Bird’s-Eye View Twitter is in the early stages of a Media Rating Council audit of its measurement metrics, following in the footsteps of Facebook and Google. A “pre-assessment” phase this quarter will allow independent CPA auditors to review Twitter’s compliance. A full-blown audit … Continued
Head of Steam The acquisition of Krux appears to be paying off for enterprise cloud giant Salesforce. The company’s Marketing Cloud–now on a $1 billion run rate for 2017–turned in Q2 revenue of $317 million, a 36% increase over Q2 … Continued
Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the side of the label. “You really have to dig to figure out what’s in [a segment] right … Continued
When Final, Will Mark a New Milestone in 3MS Initiative’s Efforts to Advance the State of Digital Ad Measurement New York, NY – May 16, 2017 – The Media Rating Council (MRC) today issued a draft version of its new … Continued
The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t … Continued
