• Here’s How To Measure Mobile Ad Viewability

    The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile … Continued

    May 4, 2015

  • Real-Time With MRC’s Gunzerath On Viewability

    Viewability remains a hot topic, and who better to discuss it with than the Media Rating Council (MRC), creators of the standard definition of viewability — 50% of the ad being in-view for at least one second — most use … Continued

    April 22, 2015

  • Another mobile headache for publishers: viewability

    There’s a sea change in how digital advertising is being sold, with advertisers and their agencies demanding that ads be viewable by humans without having to pay more. But as bad as the battle is as it plays out over desktop ads, … Continued

    April 21, 2015

  • Is the Online Ad Industry Cleaning Up Its Act?

    The online advertising industry is in clean-up mode. Marketers are annoyed that many of their ads never have a chance to be seen and that fraudsters are siphoning off dollars from their ad budgets. In response, the industry has developed … Continued

    April 6, 2015

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