Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they … Continued
Online advertisers have made it an urgent mission in 2015 to pay only for ads that people can actually see. Now, help is on the way to make that easier. The software company Mediaocean, which many top ad agencies use to process media … Continued
…Some online ad experts say that perpetrators of ad fraud know how to game the system and may be able to sell more ads that score high on various viewability measures, but don’t actually reach many people. This isn’t a … Continued
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a “mobile viewable” impression, but the ripple effects are already visible. Just days after Millennial Media, a mobile programmatic exchange, announced it would … Continued
The Media Rating Council, an association that vets and accredits third-party measurement services across television, radio, print and digital platforms in order to ensure standard practices, has been working on an ambitious project. The group wants to develop a standard … Continued
The Media Rating Council (MRC) has issued interim guidance on mobile viewable impression measurement. The guidance is based on MRC’s current knowledge and assessments, and will stand for an interim period until further study, testing and industry discussion occurs. The … Continued
Marketers and advertisers planning digital campaigns should first consider industry desktop and mobile standards. The objective: to make sure potential customers can actually see those ads on the Internet. That’s the hope of officials at the Media Ratings Council (MRC). … Continued
The Media Rating Council (MRC) on Monday issued its first guidance for a “mobile viewable” ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads — requiring at least 50% the ad’s pixels to be … Continued
Is there a more debated topic in advertising today than viewability? It reached a fever pitch at the recent IAB Leadership Forum, leading to even more heightened concerns for advertisers and publishers. But what’s fueling this hysteria? And why now? … Continued
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered “viewable” and introduced a new category of mobile ad between “viewable” and “not.” Advertisers and web publishers use viewability standards … Continued
