• Standardizing Viewable Ad Measurement in Mobile

    The Media Rating Council, an association that vets and accredits third-party measurement services across television, radio, print and digital platforms in order to ensure standard practices, has been working on an ambitious project. The group wants to develop a standard … Continued

    May 8, 2015

  • Peek-a-Boo! Can You See My Ad on the Internet?

    Marketers and advertisers planning digital campaigns should first consider industry desktop and mobile standards. The objective: to make sure potential customers can actually see those ads on the Internet. That’s the hope of officials at the Media Ratings Council (MRC). … Continued

    May 7, 2015

  • Viewability Crowd: Meet The ‘Loaded Ad’

    The Media Rating Council (MRC) on Monday issued its first guidance for a “mobile viewable” ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads — requiring at least 50% the ad’s pixels to be … Continued

    May 5, 2015

  • The View From Here

    Is there a more debated topic in advertising today than viewability? It reached a fever pitch at the recent IAB Leadership Forum, leading to even more heightened concerns for advertisers and publishers. But what’s fueling this hysteria? And why now? … Continued

    May 5, 2015

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