1. What is the reconciliation? Why is it important? The Media Rating Council (MRC), in its ongoing effort to identify and address any remaining systemic issues that cause discrepancies in the desktop viewable impression measurements among MRC-accredited viewability measurement providers, … Continued
Testing Aimed to Identify and Reduce Discrepancies among Vendor Measurements NEW YORK – July 8, 2015 – The Media Rating Council (MRC) recently completed its third phase of reconciliation testing aimed at aligning the results of MRC accredited measurement … Continued
1. What are the Invalid Traffic Detection (IVT) and Filtration Guidelines? The guidelines are a set of standards that measurers will adhere to in order to minimize the likelihood that invalid traffic will be included in reported measurements in today’s … Continued
Addendum to Digital Measurement Guidelines Now Available for Review NEW YORK – July 1, 2015 – Today, the Media Rating Council (MRC) announced that the Invalid Traffic Detection and Filtration Guidelines Addendum is now available for public review and … Continued
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become a standard format in social media and one that is … Continued
Nearly every day, the same questions arise about why viewability matters — and even what it is. Despite the manifold efforts to explain, and the unmeasured though undoubtedly high reach andfrequency of trade press articles, blog posts, social media posts, … Continued
Viewability has become a major issue in online advertising, having come to represent advertisers’ fear and lack of trust in digital. Source: It’s Too Early For Bulletproof Viewability– AdExchanger
What makes an ad viewable? Your answer may differ based on whether you work on the buy side or the sell side of this industry, or even somewhere in the middle. Source: Fighting For Short-Term Gain On Viewability Will Hurt … Continued
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. But until now, none of them have represented thepoint of view of the most important stakeholder: … Continued
The video advertising world can’t stop talking about the issue of viewability, with marketers concerned about whether or not their ads are actually being seen. Some of them are even refusing to buy ads from publishers who won’t let them … Continued
