• Re-Fact-Oring Viewability Measurement

    Nearly every day, the same questions arise about why viewability matters — and even what it is. Despite the manifold efforts to explain, and the unmeasured though undoubtedly high reach andfrequency of trade press articles, blog posts, social media posts, … Continued

    June 11, 2015

  • Second Thoughts On Viewability: The Viewer’s

    A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. But until now, none of them have represented thepoint of view of the most important stakeholder: … Continued

    June 1, 2015

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