The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly … Continued
The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014. These issues were identified primarily through a series of reconciliation projects … Continued
The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were no sweeping changes made to viewabilitywith the latest update. Source: MRC Requires Additional Disclosures In Updated … Continued
Over the past few months, a growing number of ad buyers have started insisting on purchasing only mobile ads that people can actually see, say media sales executives. Problem is, the advertising industry’s leading measurement authority, the Media Rating Council, … Continued
Results of Reconciliation Studies Integrated into Version 2.0 to Reduce Discrepancies in Reporting NEW YORK – Aug. 18, 2015 — The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified … Continued
Nowhere is that need for ad tech’s maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. Take, for example, the way that we process video ad requests. Source: Online Video Daily: To … Continued
Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; tradeorganizations are hard at work setting new viewability guidelines. While I agree that viewability is important, I … Continued
The flurry of industry stories about viewability over the past several months has at least made one thing clear: many advertisers still aren’t sure what position to take with regard to viewability. Source: How Is Viewability Evolving? We’ve Seen This … Continued
The Media Ratings Council says it’s found the root of the viewability discrepancies that have had media buyers and publishers pulling their hair out for months. In short: measurers have been reporting on cross-platform viewability before the industry was ready … Continued
