2015
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Online Fraud and the Sneaky Places It Hides
In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations … Continued
October 6, 2015
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Forrester Analyst Susan Bidel: Marketer Lessons From The Ad-Blocking Trend | AdExchanger
The ad industry’s collective hand wringing over ad blocking reached a fever pitch in September during Advertising Week in New York City. In reality, however, it’s far from a block apocalypse. Ad blocking isn’t new, having existed on desktop for … Continued
October 6, 2015
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Why Have We Only Mastered Viewability Measurement On Desktop?
Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. Unfortunately,as we continue to see, the digital advertising ecosystem has struggled to deliver proper tools for today’s … Continued
October 2, 2015
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What Publishers Are Talking About At Advertising Week
Like many events in the ad business, the conversations that happen offstage at Advertising Week can be even more impactful than those that take place in the various venues across New York. Onstage, you’ll find big-name speakers such as Tim … Continued
September 30, 2015
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Social Media & Marketing Daily: MRC’s Social Guidelines Mark A Coming Of Age For Social Media
As a marketer, have you sat in a conference doubting the implausibly high reach claimed for some social media case study? Or worse, as a client, have you had a similar reaction when your social media agency reports the reach … Continued
September 28, 2015
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IAB CEO Randall Rothenberg on Ad Blocking, Viewability, Fraud
The digital advertising business is thriving. But with the influx of digital ad dollars, the industry has been plagued by major problems. There are concerns that the rise of ad-blocking software is hampering marketers’ messages and costing publishers revenue, questions … Continued
September 21, 2015
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Facebook Bends to Advertiser Viewability Demands
Facebook will begin allowing advertisers to use a third-party firm to measure how much of their ads are seen on its platform, according to people familiar with the matter.The social media giant will work with independent measurement firm Moat to … Continued
September 17, 2015
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Media Rating Council Issues Social Media Measurement Guidelines For Public Comment Period
NEW YORK – September 15, 2015 – Today, the Media Rating Council (MRC) announced that the Social Media Measurement Guidelines are now available for public review and commentary. The 30-day public comment period extends through Oct. 15, 2015. These guidelines … Continued
September 15, 2015
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YouTube Reportedly Prepping For Independent Viewability Measurement
The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in response to pushback from major advertisers.The report cites Unilever and Kellogg’s as key instigators for the move to enable … Continued
September 9, 2015
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Top 10 marketing trends you need to know | Marketing Dive
With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media.Marketers this year have experienced a flood of real-time data, welcomed a slew of new tech options, grappled over ad … Continued
September 4, 2015