2015

  • Online Fraud and the Sneaky Places It Hides

    In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations … Continued


    October 6, 2015

  • Why Have We Only Mastered Viewability Measurement On Desktop?

      Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. Unfortunately,as we continue to see, the digital advertising ecosystem has struggled to deliver proper tools for today’s … Continued


    October 2, 2015

  • What Publishers Are Talking About At Advertising Week

    Like many events in the ad business, the conversations that happen offstage at Advertising Week can be even more impactful than those that take place in the various venues across New York. Onstage, you’ll find big-name speakers such as Tim … Continued


    September 30, 2015

  • IAB CEO Randall Rothenberg on Ad Blocking, Viewability, Fraud

    The digital advertising business is thriving. But with the influx of digital ad dollars, the industry has been plagued by major problems. There are concerns that the rise of ad-blocking software is hampering marketers’ messages and costing publishers revenue, questions … Continued


    September 21, 2015

  • Facebook Bends to Advertiser Viewability Demands

    Facebook will begin allowing advertisers to use a third-party firm to measure how much of their ads are seen on its platform, according to people familiar with the matter.The social media giant will work with independent measurement firm Moat to … Continued


    September 17, 2015

  • Top 10 marketing trends you need to know | Marketing Dive

    With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media.Marketers this year have experienced a flood of real-time data, welcomed a slew of new tech options, grappled over ad … Continued


    September 4, 2015

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