• Google is giving publishers 100% viewable option

    Dive Brief: Viewability is an issue for digital marketers, and Google is meeting that challenge head on with a new DoubleClick product called vCPM. And the “v,” it stands for 100% viewable. The 100% viewable ads however do come at a price … Continued

    October 19, 2015

  • Three Views on Mobile Viewability

    Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Moar Sadra, CRO AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability. Q: We’ve heard so much about viewability. What does it mean … Continued

    October 9, 2015

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