And what a year it was. The digital industry, with help from friends like the Media Rating Council, has made progress in many areas of measurement. The aim of this column is not to provide a compendium of achievements — … Continued
In 2011, the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) came together to fix digital measurement, by all accounts the single greatest obstacle to marketer, publisher and agency growth. … Continued
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky” or “pinned” video players, which allow … Continued
The Media Rating Council was founded by Congress in the 1960s to establish a set of standards for television advertising. Since then, the MRC has tackled nearly every marketing medium that exists – most recently, social media. These guidelines reflect … Continued
With 2015 coming to a close, ’tis the season for the online advertising community to reflect on past accomplishments and toast to what the new year has in store. While we should certainly celebrate the efforts and improvements we’ve made … Continued
Google opened a Pandora’s Box last December, when it reported that 56.1 per cent of ads on its network were never seen by audiences. Digital advertising, for so long considered the most effective and measurable of all mediums, has since … Continued
We’ve all been there: Seated in an upholstered folding chair in the middle of a hotel conference room, watching a social media marketing case study that rattles off slide after slide of glorious – and seemingly impossible – results. As … Continued
Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.The past few years seem to have been full of doomsday … Continued
Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what … Continued
