• ARF and ANA seek new metrics, Warc*

    BEVERLY HILLS: The Advertising Research Foundation (ARF) has joined up with the Association of National Advertisers (ANA) and other marketing thought leaders to embark on “a new level of collaboration” to improve cross-media measurement. via ARF and ANA seek new metrics: … Continued

    March 27, 2014

  • So Close, You Can Almost See It: Viewability, MediaPost

    Digital advertising currency is on the threshold of a major transformation. The first big ecosystem-wide milestone for the Making Measurement Make Sense (3MS) initiative is almost upon us: the Media Rating Council (MRC) will soon be lifting its advisory to … Continued

    March 19, 2014

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