• Hearing Viewability – MediaPost

    June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media Rating Council MRC’s gating period for video viewability measurement ends – and trading against video viewability, … Continued

    June 12, 2014

  • Omnicom’s Annalect Unveils New Verification Program

    Viewability is an ongoing industry issue with numerous studies, suggesting that 50% (or less) of online ads are actually viewable. The company believes that viewability verification would help its advertising clients improve planning and make better buying decisions and perhaps … Continued

    June 6, 2014

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