• Getting Clear On Viewability

    By Sherrill Mane The IAB hosts a Making Measurement Make Sense (3MS) educational forum once a month in order to foster knowledge-sharing about measurement change and support the implementation of viewability.  These sessions have been well attended and have helped … Continued

    August 7, 2014

  • “Viewability” Comes to Video Ads

    When it comes to buying banner ads on websites, marketers are increasingly opting to pay only for ads it’s possible for users to see. Now that option is coming to online video ads, too. The Media Rating Council — the industry association … Continued

    June 30, 2014

  • “Viewable” Ads Come to Yahoo

    In the world of digital media, marketers are increasingly paying only for ad placements that Web surfers can actually see. Yahoo is the latest major online ad company to offer that functionality, with a product it calls Yahoo Prime View. … Continued

    June 26, 2014

  • Yahoo Prime View Enables 100% Viewability on Display Ads

    David Gunzerath, senior vice president and associate director of the MRC, says that Yahoo “has a very safe environment that’s limited to its own properties and can control all the aspects that go into the viewability determination.” According to Gunzerath, … Continued

    June 26, 2014

  • MediaPost Publications 3MS Launches New Viewability Campaign

    The coalition behind Making Measurement Make Sense (3MS) launched a new offensive today in its bid to spread the word within the industry about viewability standards for digital advertising and to persuade the industry to embrace proposed standards. The group—comprised … Continued

    June 12, 2014

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