• Setting The Industry’s Sights On Viewability

    For many people in the digital advertising industry, 2014 is turning into “the year of viewability.” This has certainly been a hot topic of discussion among ANA members for many months. However, it’s important to understand that tackling viewability measurement … Continued

    September 29, 2014

  • Why viewability is here to stay

    We’ve heard about the death of the click for years, but the sad truth is that the click has been painfully pervasive, surviving through each wave of innovation. Lately, however, it appears the click has finally met its match, as … Continued

    September 23, 2014

  • Explain It Like I’m Eight: Viewability

    Explain It Like I’m Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today’s topic is viewability. Defining what constitutes a viewable ad is much more complicated than you’d … Continued

    September 22, 2014

  • It’s Happening: Viewability and Native Join Forces

    For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads. These conversations started out very similar, we’d talk about … Continued

    September 16, 2014

  • Digital Ad Spend Will Surpass TV By 2017

    Global Digital advertising expenditures will surpass TV spending by 2017 — and the phenomenon is already occurring in some of the world’s largest ad markets. Speaking at an investor conference last week, Interpublic Group CEO Michael Roth noted that company … Continued

    September 15, 2014

  • YuMe Focuses on Traffic Quality, Fraud Education

    One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on … Continued

    September 3, 2014

  • How ‘viewability’ can save display advertising

    Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world of click-through rates (CTR), but ad technology is … Continued

    August 24, 2014

  • Making Measurement Matter At Kellogg

    Aaron Fetters’ self-professed “passion for driving growth” is evident in his breakthrough work at Kellogg. As director of its Insights and Analytics Solutions Center, he leads a broad marketing insights organization that is applying innovative approaches to measurement and optimization … Continued

    August 21, 2014

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