• In Cannes, the Ad Tech Flotilla Is at Full Steam

    Firms in the hyper-competitive advertising technology marketplace face challenges as they attempt to overhaul the way ads are bought and sold. You wouldn’t guess that judging by the scene on the French Riviera this week. Source: In Cannes, the Ad … Continued

    June 24, 2015

  • Setting standards for mobile viewability is a multi-stage process

    Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organization’s goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers. During the “Mobile … Continued

    March 31, 2015

  • 5 Viewability Findings From Google

    Online marketers are increasingly opting to pay only for “viewable” ad impressions — those that actually display on users’ screens, rather than ones that appear on parts of web pages never actually visible to human eyes. To better understand the … Continued

    December 3, 2014

  • Setting the Record Straight on Viewability, Fraud and Metrics

    Practically non-existent 15 years ago, the explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers and customers. Marketers can create relationships and generate loyalty through advanced connectivity across multiple … Continued

    November 21, 2014

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