5 More PPM Markets Accredited By MRC 

On Wednesday, Nielsen announced it had been granted accreditation by the Media Rating Council for five additional PPM markets: Columbus, Greensboro-Winston-Salem-High Point, Indianapolis, Jacksonville, and Salt Lake City-Ogden-Provo. Nielsen now has 30 of its 48 PPM markets accredited by the MRC.

The MRC board also voted to remove accreditation of the San Francisco PPM Audio market. Nielsen says it stands behind the estimates produced for San Francisco and will continue to work with the MRC and clients to regain accreditation in this market.

MRC Executive Director George Ivie said, “We congratulate Nielsen for meeting the rigorous requirements necessary to extend MRC accreditation for its PPM monthly Average Quarter Hour estimates to these five additional radio markets. This outcome evidences Nielsen’s commitment to continuous improvement, and we look forward to continuing our work with Nielsen as it strives to meet the needs of the industry by ultimately earning MRC accreditation for all audio markets that are part of the PPM service.”

Brad Kelly, Managing Director for Nielsen Audio, said, “We are pleased to have achieved MRC accreditation in these additional markets. This demonstrates our continued commitment to quality for the industry’s gold standard audio measurement and it helps enhance our client’s confidence in the currency.”

The following Nielsen markets are not accredited by the MRC.
New York
Norfolk‐Virginia Beach‐Newport News
Providence-Warwick- Pawtucket
Hartford-New Britain-Middletown
Las Vegas
San Francisco
San Jose
Washington, DC
West Palm Beach-Boca Raton

Originally published by Radio Ink