Industry Associations involved in 3MS

3MS is a cross-industry initiative led by the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s). The setting and implementation of measurement standards is governed by the Media Rating Council (MRC).

Blue Ribbon Task Force

The Blue Ribbon Task Force is a cross-industry steering committee that regularly meets to review and guide the overall progress of the 3MS initiative

Blue Ribbon Task Force – Current Members

Publishers

Marketers

Agencies

Companies That Have Participated in 3MS Initiatives

Publishers

Marketers

Agencies

Supporting Associations