WATCH: Viewability Top Questions Answered: 2014 IAB Ad Technology Marketplace – Spotlight Programmatic

George Ivie, ‎Chief Executive Officer and Executive Director, Media Rating Council and Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB answer the most asked questions for advertising digital viewability at 2014 IAB Ad Technology Marketplace – Spotlight Programmatic.

via Viewability Top Questions Answered: 2014 IAB Ad Technology Marketplace – Spotlight Programmatic – YouTube.