Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows

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Viewability matters when it comes to digital advertising — if ads are more likely to be seen, they are more likely to be effective — but what is the relationship between viewability and certain branding metrics such as purchase intent, message recall and product awareness?

via Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows 08/08/2014.