How ‘viewability’ can save display advertising

venturebeat

Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world of click-through rates (CTR), but ad technology is quickly moving towards a world of “viewability.”

Via http://venturebeat.com/2014/08/24/how-viewability-can-save-display-advertising/