Viewability: The Advertising Trend Of 2015
The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability. Viewability will be the defining advertising trend of 2015.
The move toward 100% viewability is a move toward greater accountability, higher quality inventory, and improved ad experiences. And the responsibility for making these changes falls heavily on publishers.