Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

 Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become a standard format in social media and one that is supported by advertisers, who like the fact that their content makes more of an impact.

Source: Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise | Adweek