TV-to-mobile revolution arrives, but biggest advertising changes still to come
How much longer are advertisers going to keep buying television ads no one’s watching?
That underlying question ran throughout the advertising world in 2014, as mobile devices overtook television for the first time as the dominant screen in most Americans’ lives. And while advertising dollars are steadily and surely moving into digital, they’re not shifting anywhere near the pace of the actual audience.
Via http://www.bizjournals.com/newyork/news/2014/12/22/tv-to-mobile-revolution-arrives-but-biggest.htmlOriginally published by AdExchanger