Tremor To Run PSA Campaign Promoting Video Viewability Standards
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. The PSA campaign will consist of four million impressions, per a release, and supports the 3MS Creative Contest, which is also intended to shine a light on the new video viewability standards.
The new standards — which say a video ad that is at least 50% in-view for at least two continuous seconds is considered viewable — were officially greenlighted by the Media Rating Council (MRC) on June 30. Tremor’s video viewability technology was recently accredited by the MRC.