Top reasons an online ad is not viewable revealed in Meetrics study

The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.

The early data from Reasons for Non-Viewability aims to give media buyers the full picture on viewability.

The Internet Advertising Bureau and Media Ratings Council have said that an ad is considered viewable if 50 per cent of it is in view for at least one second.

 

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