Three display advertising issues to watch in 2016
Digital advertising is big business. It is widely estimated that in 2016 digital ad revenue will top $150bn.
And though it’s hard to find figures for what percentage is display globally, in the US around 50% of what is spent on digital advertising is spent on display ads. With so much money at stake, it’s not surprising that the industry has its share of issues.
Persistent concerns about how ads are delivered, where they go, and how ad views are priced has made it difficult for marketers to know whether to keep investing.
To summarize what’s going on in the industry, here are three of the main issues which came up for digital display advertising in 2015 – and what you need to watch out for in 2016.