The IAB’s Nuts-And-Bolts Advice On Handling Viewability | AdExchanger

Beyond the headlines, the drama and all the talk, there’s the daily reality of actually putting viewability into practice.

“The questions around how to transact around viewability have been such a big issue for both publishers and advertisers that I think there has been a session in just about every major conference over the past year,” said James Deaker, VP of revenue management and policy at Yahoo.

On Tuesday, the Interactive Advertising Bureau (IAB) put out a primer outlining tips and best practices to help publishers get their desktop viewability houses in order.

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