The IAB is Launching a Programmatic Fee Calculator | Digital – AdAge

The Interactive Advertising Bureau is introducing a programmatic fee calculator amid concerns that advertisers don’t know where their digital media dollars actually go while sellers get less than half of those outlays.

The IAB Programmatic Fee Transparency Working Group, a subgroup within its Programmatic Council, created the calculator as part of a larger IAB effort and document called “Deconstructing the Anatomy of a Programmatic CPM.”

Read more at: The IAB is Launching a Programmatic Fee Calculator | Digital – AdAge