3MS News
Keep up to date on the latest industry discussion about online advertising measurement and important advancements in the industry.
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Location-Based Advertising Measurement Guidelines – Public Draft
Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council. Continued
November 30, 2016
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How Brand Marketers Measure Digital Video Advertising | eMarketer
There is an assortment of ways marketers in the United States measure the efficiency of their digital video ads, with most observing site traffic. However, in the upcoming years, brand marketers may place greater emphasis on a different metric: cost per acquisition. Continued
November 15, 2016
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ANA Confessions: Who’s to Blame for Transparency Problems? | Digiday
Yuyu Chen of Digiday reports on five attendees of the ANA Masters of Marketing and their perspectives on which part(s) of the digital advertising industry are at fault for the lack of transparency. Continued
October 24, 2016
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Digital Advertising Beyond the Impression | eMarketer
As brands and agencies work towards reaching maximum viewability, they are increasing the quality of their ads. Continued
October 17, 2016
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A Primer on the Facebook Measurement Wars | The Wall Street Journal
The Wall Street Journal dives deeper into the controversy surrounding Facebook's artificially-inflated measurement of the average time users spent watching video. Continued
October 5, 2016