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The Conversation: Recent Digital Advertising Trends, News, and Ideas

Keep up to date on the latest industry discussion about online advertising measurement and important advancements in the industry.

Press Release: Media Rating Council Issues Draft Version of Digital Audience-Based Measurement Standards for 60-Day Public Comment Period

May 16, 2017
Location-Based Advertising Measurement Guidelines – Public Draft

Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council. Continued

November 30, 2016
How Brand Marketers Measure Digital Video Advertising | eMarketer

There is an assortment of ways marketers in the United States measure the efficiency of their digital video ads, with most observing site traffic. However, in the upcoming years, brand marketers may place greater emphasis on a different metric: cost per acquisition. Continued

November 15, 2016
ANA Confessions: Who’s to Blame for Transparency Problems? | Digiday

Yuyu Chen of Digiday reports on five attendees of the ANA Masters of Marketing and their perspectives on which part(s) of the digital advertising industry are at fault for the lack of transparency. Continued

October 24, 2016
Digital Advertising Beyond the Impression | eMarketer

As brands and agencies work towards reaching maximum viewability, they are increasing the quality of their ads. Continued

October 17, 2016
A Primer on the Facebook Measurement Wars | The Wall Street Journal

The Wall Street Journal dives deeper into the controversy surrounding Facebook's artificially-inflated measurement of the average time users spent watching video. Continued

October 5, 2016

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