‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability – WSJ

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky” or “pinned” video players, which allow for continuous video viewing while users scroll through articles on publishers’ sites.

Read more: ‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability – WSJ