SpotX Teams With Moat, Gives Buyers Minimum Viewability Threshold For Ads
SpotX and Moat have partnered to provide a viewability targeting feature that allows buyers to select a minimum viewability threshold for their ad buys.
SpotX, the video inventory management platform, and independent ad analytics company, Moat, worked together on the feature to measure viewability and performance metrics across inventory sold through its platform.
The new check-box viewability targeting feature is a response to market needs, Kelly McMahon, VP of demand at SpotX, told Real-Time Daily.
Originally published by AdExchanger