Social Media & Marketing Daily: MRC’s Social Guidelines Mark A Coming Of Age For Social Media
As a marketer, have you sat in a conference doubting the implausibly high reach claimed for some social media case study? Or worse, as a client, have you had a similar reaction when your social media agency reports the reach of your program? Tens of millions of people, hundreds of millions of impressions, often reported without definitions, time frames or methodology.
These common experiences should get increasingly rarer with the release of the Media Rating Council‘s Guidelines for Social Media Measurement, which signify an important moment in the maturation of our industry.
For the first time, social-media practitioners will be held to common standards that have been codified by the MRC and marketing’s most influential bodies – including WOMMA, the IAB and the 4As – and more than 70 agencies and solutions providers.
The MRC’s proposed guidelines provide marketers with a set of standardized definitions and practices for the measurement of their social marketing efforts.