Setting The Industry’s Sights On Viewability

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For many people in the digital advertising industry, 2014 is turning into “the year of viewability.” This has certainly been a hot topic of discussion among ANA members for many months. However, it’s important to understand that tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.

 

Via http://www.mediapost.com/publications/article/235059/setting-the-industrys-sights-on-viewability.html