Second Thoughts On Viewability: The Viewer’s

A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. But until now, none of them have represented thepoint of view of the most important stakeholder: the people who are supposed to look at those ads. To understand the perceptions of digital media users, media planning and buying software developerStrata fielded a consumer survey and found that when it comes to digital video, viewability is definitely in the eye of the beholder.

Source: Second Thoughts On Viewability: The Viewer’s 05/31/2015