Digital Advertising Measurement Guidelines, Education, and other Resources

Guidelines and important 3MS milestones for digital advertising measurement.

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Location-Based Advertising Measurement Guidelines - Public Comment Draft

This document presents guidelines for the measurement of digital location-based advertising including measurement or attribution of device and user location for physical visitation and advertising exposure (including static devices such as desktop PCs, connected TVs, OTT devices, as well as mobile devices such as tablet, smartphones, etc.) as well as place measurement as a reference point for physical visitation and location-based targeting.

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MRC Mobile Viewable Ad Impression Measurement Guidelines

The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.

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Addendum: Viewability Project Background and Data Analysis

MRC’s overarching goal when developing industry standards for media measurement is
to develop metrics that can be widely used across the industry to facilitate better “apples
to apples” metrics comparisons, both within and across media types. These standardized
metrics are not necessarily designed to result in the exclusion of any other possible
metrics, but having commonly defined metrics allows for consistency in reporting and
analysis, and serves as a baseline under which all users of the data may operate with a
common understanding.

 

Hear from MRC representatives about the upcoming mobile viewability standards as well as forthcoming MRC/3MS projects and initiatives.

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MRC Mobile Viewable Ad Impression Measurement Guidelines Public Comment Draft

The Mobile Viewable Advertising Impression Measurement Guidelines are intended to provide guidance for the measurement of viewable impressions in mobile web and mobile in-app environments

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The Media Rating Council's Roadmap for Enhancing Digital Measurement

This document outlines the theoretical underpinnings of the developmental path the MRC has followed to date, which also guides its plans for creating digital measurement standards and promote high quality in digital measurement.

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A Digital Measurement Evolutionary Path

This document depicts the historical evolution of digital measurement.

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What you Need to Know about Viewability

This graphic explains the initiatives in place to combat the ongoing viewability issues by providing definitions and statitics

 

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Key Milestones in Viewability

The Key Milestones in Viewability serve as a guide to understanding the crucial moments and initiatives that 3MS has taken to ensuring ad viewability since its launch in June 2011 to date.

 

Want to know which services are MRC-accredited? Visit the Media Rating Council.

Media Research Council

 

Additional Resources

3MS Educational Forum: July 8, 2015

  • To listen to a replay of the 3MS Educational Forum that took place on July 8, 2015, click here.

3MS Educational Forum: March 24, 2015

  • To listen to a replay of the 3MS Educational Forum that took place on March 24, 2015, click here.
  • To view the presentation slides, click here.

3MS Educational Forum: February 19, 2015

  • To listen to a replay of the 3MS Educational Forum that took place on February 19, 2015, click here.
  • To view the presentation slides, click here.

Making Measurement Make Sense: An Update on Viewability…and Beyond

The MRC and 3MS have issued a joint letter applauding the industry for its efforts to adopt the Viewable Impression and calling upon all  parties – publishers, agencies and advertisers – to share viewability data. This critical data will help the MRC, the industry body responsible for implementing and setting measurement standards, to improve the adoption, measurement and transaction process.

Learn How SafeFrame Helps Measure Viewability


Making Measurement Make Sense Q3, 2013 Town Hall: Spotlight on Digital Video Viewability

On August 20, 2013, IAB hosted a Town Hall on 3MS where senior executives from the marketing and media ecosystem led a robust debate about how the marketplace will contend with new, more consistent currency for brand advertising transactions, with a focus on digital video viewability.


Town Hall: Flipping the Switch to Viewability

On June 7, 2013, senior executives from the marketing and media ecosystem will lead a robust debate about how the marketplace will contend with new, more consistent currency for brand advertising transactions. Speakers included:

  • Eric Franchi, Co-Founder, Undertone
  • George Ivie, CEO / Executive Director, Media Rating Council
  • Bob Liodice, CEO, ANA
  • John Montgomery, COO, GroupM Interaction
  • Michael Zimbalist, VP, Research & Development Operations, The New York Times

SafeFrame & the Drive to Viewability

On April 15, 2013, IAB is hosted an opportunity to converse with key technical players behind the release of SafeFrame. The discussion featured participation from the MRC, as well as the Yahoo! and Microsoft co-chairs of the IAB SafeFrame Initiative.


Check back soon for more events and training!