Real-Time With MRC’s Gunzerath On Viewability

Viewability remains a hot topic, and who better to discuss it with than the Media Rating Council (MRC), creators of the standard definition of viewability — 50% of the ad being in-view for at least one second — most use today.

But despite the MRC lifting the gates on viewability as a currency last year, it appears marketers have yet to see viewability rates rise — at least not in any significant way.

Real-Time Daily caught up with David Gunzerath of the MRC to discuss crucial subject.