Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability

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Jeff Burkett, The Washington Post’s Sr. Director of Ad Innovation & Product Strategy, discussed the importance of ad viewability with the Online Publishers Association.

 

Via http://incontext.online-publishers.org/qa-jeff-burkett-sr-director-ad-innovation-product-strategy-the-washington-post-on-ad-viewability/