Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions – WSJ

Some advertisers are increasingly willing to provide people with incentives–such as game credits or reward points–in exchange for viewing their digital ads.

Now, some Web publishers — including well-known brands — are also employing this sort of tactic, as they look to increase their traffic and sell more ads.

Read more at: Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions – WSJ