Do Publishers Have A Clear View Of Viewability?, Marketing Land*

We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey, which came on the heels of our “Viewable Vendor Report,” documented (among other things) the high level of importance agencies, brands and many of you assign to the viewability metric.

via Do Publishers Have A Clear View Of Viewability?.

Originally published by AdExchanger