Nielsen Talk: Digital, The Newish Frontier, With Integral Ad Science’s David Hahn
Digital advertising is in some ways still a new(ish) frontier. As an industry, we have had roughly two decades in the space. Yet, we’re reaching a new era in digital advertising. Though we understand the shortcomings of digital better than ever—fraud, fragmentation—new measurement has emerged to confront many of these issues. We also have greater insight into the opportunities.
In the Nielsen Talk series, we spotlight the perspective of esteemed contributors to the media industry who have a fresh perspective on how to navigate today’s ever-evolving media world. To learn more about one of today’s biggest trends in digital advertising—viewability—we spoke with Integral Ad Science’s David Hahn.
Via http://www.nielsen.com/us/en/insights/news/2014/nielsen-talk-digital-the-newish-frontier-with-david-hahn.htmlOriginally published by AdExchanger