3MS News and Announcements
News releases and announcements around 3MS developments.
Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference June 12, 2014 – New York – Continuing its campaign to educate the industry about the … Continued
June 12, 2014
Today MRC issued a status update on the adoption of MRC’s viewable impression reconciliation guidance. After lifting its viewable impression advisory on March 31, 2014, MRC spelled out certain steps to be followed by MRC-accredited viewable impression measurers in order … Continued
May 29, 2014
Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 March 31, 2014 – New York – The Media Rating Council (MRC) announced today that it has lifted … Continued
March 31, 2014