3MS News and Announcements
News releases and announcements around 3MS developments.
Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council.
November 30, 2016
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
September 20, 2016
MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments
View the Media Rating Council’s guidelines for measuring viewable mobile and in-app ad impressions .
June 28, 2016
Draft Version Outlines Proposed Rules for Mobile Viewability Measurement; Available for 30-Day Review NEW YORK, April 1, 2016 /PRNewswire/ — Today, the Media Rating Council (MRC) announced that a draft version of the Mobile Viewable Advertising Impression Guidelines is now … Continued
April 1, 2016
NEW YORK, Nov. 17, 2015 /PRNewswire/ — Today, the Media Rating Council (MRC) issued the Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods, definitions and common practices for entities that measure social media activity. This … Continued
November 17, 2015
November 12, 2015 — On May 4, 2015, MRC issued its Interim Guidance on Mobile Viewable Impression Measurement. The Interim Guidance document spelled out interim guidelines for viewability measurers to follow for mobile viewable ad impression measurement, and announced the … Continued
November 12, 2015