3MS News and Announcements
News releases and announcements around 3MS developments.
MRC Issues Draft Version of Supplemental Updates to Ad Verification Guidelines; Opens 30-Day Public Comment Period
Updates Designed to Enhance Brand Safety and Contextual Categorization Requirements for Current Digital Advertising Environments New York, NY – July 10, 2018: The Media Rating Council (MRC) announced today it has issued a draft version of a Supplement to existing Guidelines for … Continued
July 10, 2018
Media Rating Council Issues Draft Version of Digital Audience-Based Measurement Standards for 60-Day Public Comment Period
When Final, Will Mark a New Milestone in 3MS Initiative’s Efforts to Advance the State of Digital Ad Measurement New York, NY – May 16, 2017 – The Media Rating Council (MRC) today issued a draft version of its new … Continued
May 16, 2017
Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council.
November 30, 2016
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
September 20, 2016
MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments
View the Media Rating Council’s guidelines for measuring viewable mobile and in-app ad impressions .
June 28, 2016
Draft Version Outlines Proposed Rules for Mobile Viewability Measurement; Available for 30-Day Review NEW YORK, April 1, 2016 /PRNewswire/ — Today, the Media Rating Council (MRC) announced that a draft version of the Mobile Viewable Advertising Impression Guidelines is now … Continued
April 1, 2016