My View on Viewability | HuffPost Business

There’s a lot of hullabaloo about viewability in online advertising right now.

As Adweek notes, the Media Rating Council proposed viewability standards for mobile this spring, with a comments period that ended April 30. These proposed standards basically mirrored desktop viewability standards, according to Ad Age: Ads should be considered viewable if at least 50 percent of pixels are in the user’s view for at least one second for display formats, or two seconds for video ads. The one caveat is that in-feed formats (which require additional study) may be “viewable” after a shorter time period—perhaps even 50 percent shorter than other formats.

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