MRC Says 2016’s The Year Of Mobile Viewability 01/18/2016
AdExchanger reported that the Media Ratings Council is focusing on mobile viewability measurement this year. The MRC issued an update in November and says it will have a proposal ready for public comment by end of Q1 2016. One of the most important issues it’s contending with is the mobile feed environment and consumers’ interaction with it.
Originally published by AdExchanger