MRC: 2016 Will Be The Year Of Mobile (Viewability) 

With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing its attention on mobile in 2016.

”We’re getting pretty close here,” said Ron Pinelli, VP of digital research and standards at the MRC, speaking at a town hall meeting on the state of digital measurement hosted by the Interactive Advertising Bureau on Thursday.

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